“MEDICOM TOY EXHIBITION ’25” venue report

The event was held for 6 days from July 26th (Saturday) to July 31st (Thursday).
“MEDICOM TOY EXHIBITION ’25” closed successfully the other day.
A large number of customers visited us every day.
Thank you very much!

The theme this time is "What if Medicom Toy existed 100 years ago?"
In June of this year, we celebrated our 29th anniversary, and with the big milestone approaching in a year, we dared to go back in time to a turbulent time when a new personality was sprouting.
The theme of this exhibition was the world line of "if" that transcends time and space.

In this blog, we will share the atmosphere of the venue for those who could not come to the venue.
We hope you enjoy it, and we will provide you with an after-sales report.

The entrance to the venue was brightly decorated with congratulatory flowers received from those involved.
We would like to express our sincere gratitude to the many customers and artists who sent us flowers this year.

At the entrance to the venue, we were greeted by a large clock that rotated backwards, as well as the prologue of this exhibition and the Medicom Toy logo decorated in a stained glass style. This is the entrance that takes you to the world of 100 years ago.

When you open the door and step in, you will be greeted by the impressive BE@RBRICK 3000% in front of you!


Each booth was decorated with stained glass and patterns inspired by the Taisho era, and BE@RBRICK 1000% with gas lamps and patterns from the Taisho era were installed in the aisles, expressing the worldview of 100 years ago.

In the NEW item area, we mainly sell BE@RBRICK, MAFEX®, UDF, and soft vinyl.
Approximately 900 new items currently on sale and items that will be unveiled at EXHIBITION were on display!

 
First of all, we would like to introduce you to the corner where MAFEX, UDF, VCD, Statue, and VAG were exhibited.
There was a lot of information about the first release, and we heard many voices from customers who couldn't wait for the release.

 
Next up is the soft vinyl corner. Soft vinyl from popular series such as the Toei Retro Soft Vinyl Collection, ASM, and MAT, as well as original soft vinyl made by artists, were all brought together in one place, making for an impressive exhibit.

 
Next is the BE@RBRICK corner. A wide variety of BE@RBRICK products are lined up, including new products from familiar series, collaborations with artists, and items debuting in Japan!

 
At the BE@RBRICK 1000% corner in the center of the venue, more than 30 BE@RBRICK 1000% pieces created in collaboration with art works and popular brand characters were on display!

 
The MEDICOM TOY LIFE Entertainment corner will also exhibit many new products from FABRICK®, Amplifier, and CERAMICK.


The last thing we would like to introduce is the annual special archive exhibition. This year's theme is "Karimoku". We exhibited a number of masterpieces that highlight Karimoku's technology from collaboration items created over 20 years.

In the attraction corner for customers who purchased products at the venue, nostalgic games such as menko, wanage, and kendama will appear! Successful customers were cheering.

The shop corner is lined with products that are a condensed version of Medicom Toys, such as BE@RBRICK, soft vinyl, and apparel.

As you proceed to the back of the venue, you will see a 6m long airship and advertising balloons floating majestically above your head.
If you look closely, you can see BE@RBRICK, NY@BRICK, and R@BBRICK on the airship!

Under the airship balloon, a flower wagon featuring the annual "All Day Flowers" will appear. Flowers inspired by this year's theme, ``What if Medicom Toy existed 100 years ago,'' decorated the venue.

A huge clock tower was set up as a photo spot this year, and many customers took photos every day.

The reception for interested parties held the day before the event was designed to resemble a retro cafe.
Luxurious catering by "GARLAND" is now available!


As a first attempt, a special movie commemorating the holding of "MEDICOM TOY EXHIBITION '25" was broadcast on the large-scale vision "OMOSAN Synchro" at the Omotesando intersection for 6 days from July 26th (Saturday) to July 31st (Thursday) to coincide with the event. Expressing the theme of this year's event, ``What if Medicom Toy existed 100 years ago,'' an impressive movie that seemed to jump out of the screen was shown using a naked-eye 3D production that took advantage of the characteristics of L-shaped vision.
It was broadcast at the venue and was so well received that many customers were able to take pictures with it.

Many customers visited us every day.

We also have a full lineup of commemorative products for the annual event!
In addition to BE@RBRICK and soft vinyl, we have the largest lineup ever, including MAFEX, which was lined up for the first time as a commemorative product, and blister boards, which have been long-awaited.

We held the "BE@RBRICK Fundraising" again this year.
Thank you very much for your support and cooperation.
The total amount of donations received from everyone was 263,616 yen as of Tuesday, August 5th.
As support for protecting wildlife and nature at home and abroad,
We made a donation to WWF Japan, a public interest incorporated foundation.

What did you think of the “MEDICOM TOY EXHIBITION ’25” venue report?
Next year will finally be the 30th anniversary, a major milestone.
We will continue to work even harder to deliver an exhibition that exceeds everyone's expectations, and will continue to deliver "surprise" and "impression" to everyone. Please pay attention!
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